Make it & Break It

Running from September 9th to April 9th 2017, Nudie Jeans is looking for the best break in user story they've ever seen.

One lucky winner will receive a WEEKEND in NEW YORK or LOS ANGELES for a masterclass on repairing jeans by the Nudie Jeans denim repair specialists. Also up for grabs is a $750 voucher to spend in-store Nudie Jeans NYC / LA or at, and the winning user story told on One runner up will receive a $500 voucher to spend at

Get a set of one of these drys available at Brooklyn Clothing Calgary & Vancouver:

LEAN DEAN––Dry Black Indigo | THIN FINN–––Dry Indigo Dips | GRIM TIM––––Dry Open Indigo
Instagram your best break-in progress shots with #breakingood and #nudiejeans

One winner and runner-up will be chosen via Instagram on April 10th by a panel of denim break-in judges. 
And remember, there are no right or wrong ways to break in a pair of drys as long as you wear them a lot, don't wash them, and show them love and affection.

Terms & Conditions

Entered jeans style must be one of the mentioned above:

  • Thin Finn Dry Indigo Dips
  • Grim Tim Dry Open Indigo
  • Lean Dean Dry Black Indigo

and must be tagged with #breakingood and#nudiejeans

Flights & Travel

Flights, accommodations, travel insurance and airport transfers covered by Nudie Jeans. Weekend trip and Nudie Jeans in-store / online vouchers valid for
1 year after winner announced on April 10th, 2016.